Split a string literal across multiple lines in C / Objective-C

When using long literal strings in you’re code it’s nice to split them up among multiple lines.
To do this the syntax is like this:

In C:

char *my_string = "Line 1 \
                   Line 2";
char *my_string = "Line 1 "
                  "Line 2";

In Objective-C:

NSString *my_string = @"Line1 \
NSString *my_string = @"Line1" 

I personally like the second  options with all quoted nicly;

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